Digital leverage of Cleevio X: Attracting red-hot leads while building authority and trust

During those 3 months, we managed to reach:

The strategy: from inactive profile to industry leader

We focused on LinkedIn as the primary channel for its B2B targeting properties. As personal profiles tend to work much better compared to company pages, we chose 1 profile to work with. As there was no activity prior to our cooperation, we needed to build a solid foundation before we could generate any leads.

In the first 2 months of the cooperation, we focused on building network and producing high-quality content to showcase the expertise of CleevioX. In practice, that meant:

• Automated connection requests to our target audience
• 3 high-quality posts per week from the same LinkedIn profile

Automated network growth – non-sales interactions lead to positive responses

We created a custom audience of web3 C-level executives. With 3rd party software, we then created a sequence of connection requests and non-sales messages.

The automated campaign was not meant to sell anything, as we didn’t want to burn bridges right from the beginning. The goal of the automation was simply to grow the network and build meaningful relationships at scale. With this approach, we managed to add over 1000 new connections in under 3 months – all of them were C-level executives in the web3 space. 

Funny enough, even though we didn’t focus on selling, there were some people asking for a call about possible cooperation. Even though this was not the goal at this stage, it was a pleasant surprise.

Building authority – high-quality content increases trust

The second part of the campaign was to build authority and trust. We did this through high-quality content. It was a mix of videos, text posts and graphics. The goal was to showcase the expertise of CleevioX and build trust through that expertise.

In the beginning, we analyzed the market and identified the most interesting topics to focus on. As our audience tends to get bored easily, we needed to create content that was high value as well as engaging. We therefore created a series of edutainment videos that described usual misconceptions about development in web3.

Except for the videos, we also created text posts with custom graphics to increase engagement. The topics varied from project management, tips for web3 development, common mistakes and more.

Together with CleevioX, we managed to produce 30 pieces of content in this stage of the campaign.

Effective distribution – making sure the right people see us

After producing the content, we also boosted the posts to our target audience. In this way, we ensured that the right people saw our content. These were the same people that we approached with the automated campaign, which created an omnipresent feeling. It also increased trust as our target audience interacted with CleevioX on multiple fronts, many times.

In under 3 months, we managed to generate almost 120 000 impressions.

With the precise targeting, we also made sure that the impressions were delivered to the right people.

Activating the network – turning authority into business

As we built a solid foundation, we proceeded to our final stage. In this stage, we focused on converting the people that passively consumed our content into active engagers and warmed up leads.

We used a webinar as the bridge between followers and leads. We chose a topic where CleevioX had deep expertise and was also interesting to our target audience – Pre-Sale. 

Webinar promotion – getting people to sign up

We identified dream outcome of the target audience and created a highly enticing name and description for the webinar – Mastering the Pre-Sale: How to launch your web3 project to million dollar success.

We also created custom graphics for the event, copy that described what will they talk about at the event, and custom landing pages on Eventbrite and Luma for people to register.

From this point forward, we focused all our efforts on getting people to register to the webinar. We used a combination of content, direct messages and paid ads to achieve that.

Thanks to all of our efforts in the previous stages, we now had a lot of people in our network already watching our content, which made the whole process much easier.

 

We added one more tactic to the mix, which was conversation ads – a special type of ad that allows to send people highly targeted, interactive messages. This tactic brought us an additional 80 sign-ups.

With these tactics, we managed to get over 320 sign-ups on LinkedIn event and additional 50 sign-ups on event sites Eventbrite and Luma.

Webinar attendance – increasing the show up rate

Since actual attendance is what generates leads, we had a process planned after people signed up for the webinar. We used a combination of event comments, email reminders, and direct LinkedIn messages to make sure that people remember the event.

We also created a FOMO effect and curiosity, because CleevioX managed to get one of their clients (which is quite well-known in the web3 space) as a special guest to the webinar. We used this to make sure that the event seemed valuable and interesting enough that people would actually give it a priority and attend.

On the event itself, we had 60+ attendees live and another 40+ asking for recording because they eventually couldn’t attend.

The conversion – red-hot leads ready to talk business

The webinar was really high quality with good information (kudos to CleevioX!). Because of that, the inbox of Oles on Telegram and LinkedIn blew up. 

People were asking for recording, additional information, and most importantly, warmed-up leads ready to talk business.

These leads were not only warmed up. They were raving fans. They were coming to CleevioX by themselves, with high level of trust. This makes the close significantly easier.

Post-Webinar: Maximizing Long-Term Value

With the online event concluded, our focus shifted to extending the impact through strategic follow-up and content repurposing:

1. Content Repurposing: Snippets will be recycled into bite-sized content pieces for social media, blog posts, and possibly an e-book.
2. Follow-Up Communications: To maintain momentum, we initiated follow-up communications with all registrants, using the webinar as a starting point for relationship building and lead generation (without being salesy).

The results we generated are only the beginning. From this one webinar, we’ll generate many more leads with the automated funnel we’re currently building. 

We’ll create a custom landing page that sells the webinar itself and get the contact information of the people. Then, we’ll run campaigns to this landing page. As soons as someone opts in, they’ll get the recording of the webinar that they can watch in their own time.

In this way, we continue driving leads and delivering value from that one hour of recording – saving time for CleevioX, creating authority in the web3 space and generating hot leads.

The impact: quick results and solid long-term foundation

This success story aligns perfectly with our ByWednesday philosophy – delivering quick wins, bringing high-quality, warmed up leads and establishing a solid foundation for long-term success. 

We are excited to continue supporting Cleevio’s journey and exploring new opportunities to amplify their impact.

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