How we helped Inocloud get 15 interested customers while building warmed up audience

During those 3 months, we managed to reach:

The strategy: Online networking at scale

After identifying the right target group, their pain points and desires, we needed to find a way to engage with them. As we didn’t have a working product yet, we couldn’t just proceed straight to selling. Instead, we focused on building meaningful connections in a non-sales way, warming the audience up for when the product is live. We needed to find a way to provide value to our target audience and build a relationship using that value. We chose webinar series paired with LinkedIn automation as the basis of our go-to-market approach.

Webinar series – a tool to network at scale

We created a webinar series concept – AI leaders forum. This wasn’t the usual “we deliver you some knowledge and you listen” kind of webinars. Instead, we created a forum for our audience to participate. For each episode, we invited 2 guests from the space. We provided the moderator and covered all technicalities, but the content itself came from our audience. This opened us several options:

1. We could grow LinkedIn network for one of Inocloud’s leader, without being salesy
2. We had value to offer to our audience
3. We grew Inocloud’s awareness with valuable content, without the need to create it ourselves
4. We had a reason to invite relevant people to the call with us – inviting them to be a speaker on the next webinar episode

The last point was crucial for generating leads and sales.

Building awareness – using valuable content others have created

We built the whole awareness phase around the webinars. We ran performance ads, LinkedIn automation and created content, all pointing towards webinar registration and attendance. We positioned Inocloud as the leader of the space, delivering valuable content to the whole market. We didn’t have to create the content ourselves thanks to inviting guests to the webinars. Instead, we let the experts share their knowledge while building valuable connections with them.

Online networking – warming the audience up

We used the series to provide value while running automated connection requests and messages on LinkedIn. This ensured over 20% reply rate, which is greatly above average. People were thrilled to connect, asking for more information.

Conversion mechanism – speaker invites

The whole point of the strategy was to open the door to relevant people and companies, a strong push towards sales. We did this through speaker invites. We selected relevant people that seemed like they would be able to talk about AI topics, and approached them with a possible opportunity to be a speaker on our upcoming webinars.

Once Inocloud got to a call with them, participants always asked what Inocloud does. Although not the initial point of the call, Inocloud got the chance to present what the product would do and how it would be beneficial to them. This approach brought 16 calls. 15 of them are interested in trying the product. Except for initial sales, we also collected a lot of insight about the market, which will be later used in performance campaigns.

The Impact: 15 new customers and solid foundation for the launch

Our collaboration with InoCloud demonstrated the power of a strategic and value-driven approach to pre-launch marketing. We achieved significant results that set a strong foundation for InoCloud’s future success. Here’s how our efforts translated into impactful outcomes:

Creating a Warmed-Up Audience

We focused on positioning InoCloud as a thought leader in the AI computing space for SMEs. Through the AI Leaders Forum webinar series and LinkedIn automation, we cultivated an engaged and receptive audience. By offering value and fostering genuine relationships, we ensured that InoCloud’s target audience not only knew about the brand but were excited about its potential. 

• Webinar Series: The AI Leaders Forum positioned InoCloud as a central player in the AI space while building trust with industry professionals.
• LinkedIn Automation: Over 20% of automated connection requests and messages led to meaningful conversations, significantly above industry averages.
• Valuable Content Sharing: Instead of creating content from scratch, we leveraged the expertise of webinar guests, aligning InoCloud with high-quality insights and discussions.

15 Interested Customers

The strategy yielded a total of 16 calls with high-value prospects, of which:

• 15 leads expressed genuine interest in trying the product
• 1 lead advanced to actively testing the product, offering critical insights for future refinements.

This initial traction demonstrated the market’s need for InoCloud’s solutions, providing the company with both validation and momentum to move forward confidently.